History of the Milwaukee Brewers
Page 4
The Glory Years: 1978-1983
The Brewers unveiled new uniforms for the 1978 season - pinstripes with solid blue collar and waistband. The road uniforms continued to be powder blue, but for the first time the city name "MILWAUKEE" graced the chest in an upward slant. In addition, this season saw the introduction of the logo that was to define the club - "m" and "b" in the shape of a baseball glove. The logo was designed by Tom Meindel, an Art History student at the University of Wisconsin-Eau Claire. The club would wear these uniforms in their pennant-winning season of 1982.
The Brewers franchise reached its pinnacle in the late 1970s and early 1980s. Their first winning season took place in 1978 when the Brew Crew won 93 games and finished behind the Yankees and Red Sox. The next season, Milwaukee finished in 2nd place due to their home run power led by Cecil Cooper, Ben Oglivie (who led the league in homers in 1980 along with Reggie Jackson), and Gorman Thomas (whose 45 home runs in 1979 is still the Brewers' single season home run record).
After finishing third in 1980, the Brewers won the second half of the 1981 season (divided due to a players' strike) and played the New York Yankees in a playoff mini-series they ultimately lost. It was the first playoff appearance for the franchise. In 1982, the Brewers won the American League pennant. The team's prolific offensive production that season (they lead the league in runs and home runs) earned them the nickname Harvey's Wallbangers (a play on the drink Harvey Wallbanger and the team's manager Harvey Kuenn). In the 1982 American League Championship Series the Brewers defeated the California Angels 3 games to 2 and become the first team to win a playoff series after trailing 2 games to 0. The Brewers then played the St. Louis Cardinals in the World Series. The Brewers started out strong, taking the first game of the series 10-0. Unfortunately, Hall-of-Famer Rollie Fingers had been injured prior to the postseason, and relief pitching became a problem for the Brewers. St. Louis eventually triumphed in the series, winning 4 games to 3.
During the 1980s the Brewers produced three league MVPs (Rollie Fingers in 1981 and Robin Yount in 1982 and 1989) and two Cy Young Award winners (Rollie Fingers in 1981 and Pete Vuckovich in 1982). Yount is one of only three players in the history of the game to win the MVP award at two positions (shortstop, then center field).
Rollercoaster ride: 1984-1993
Following their two playoff years, the club quickly retreated to the bottom of the standings, never finishing higher than fifth (out of seven) in their division from 1983 to 1986. Hope was restored in 1987 when, guided by rookie manager Tom Trebelhorn, the team began the year with a 13-game winning streak. Unfortunately, they followed that hot start with a 12-game skid in May. But "Team Streak" eventually posted a strong third-place finish. Highlights of the year including Paul Molitor's 39-game hitting streak and the only no-hitter in team history, pitched by Juan Nieves on April 15.
On that day, Nieves became the first (and so far, only) Brewer and first Puerto Rican-born Major Leaguer to pitch a no-hitter, defeating the Baltimore Orioles 7-0 at Memorial Stadium. The final out came on a climactic diving catch in right-center field by Robin Yount of a line drive hit by Eddie Murray. The game also was the first time the Orioles were no-hit at Memorial Stadium.
In 1988 the team had another strong season, finishing only two games out of first (albeit with a lesser record than the previous year) in a close playoff race with four other clubs. Following this year, the team slipped, posting mediocre records from 1989 through 1991, after which Trebelhorn was fired. In 1992, reminiscent of the resurgence which greeted Trebelhorn's arrival in 1987, the Brewers rallied behind the leadership of rookie manager Phil Garner and posted their best record since their World Series year in 1982, finishing the season 92-70 and in second place, four games behind that year's eventual World Champion Toronto Blue Jays.
Hope of additional pennant races was quickly dashed, however, as the club plummeted to the bottom of the standings the following year, finishing an abysmal 26 games out of first. Since 1992, highlights were few and far between as the franchise failed to produce a winning season, having not fielded a competitive team due to a combination of bad management and financial constraints that limit the team relative to the resources available to other, larger-market clubs. With new management, structural changes in the economics of baseball, and the advent of revenue sharing, the Brewers were able to become competitive once again.
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